My name is Michael, and I started Trustalyze with the idea that there must be real, verified reviews about companies online. These should be reviews that people can trust. My philosophy is that only real customers should be allowed to review a company.
My Journey Down the Rabbit Hole
In 2010, I started a niche-market software company. Within a year of being in business, I began to see my sales drop and my domain popping up on random review sites like TrustPilot, SiteJabber, and others. I witnessed first-hand how these review sites allowed anyone to post fake negative reviews. These sites don’t require a reviewer to provide any proof that they had an actual interaction with a business.
This floored me. These reviews claimed to originate from “customers”, but I had never done business with these reviewers. I could not figure out who was leaving these reviews. About a year later, I discovered who was behind the negative reviews and why they were doing it. An overseas competitor was targeting my online reputation and business by leaving fake, slanderous reviews about my company.
Sites that allow anyone to post unverified reviews open the door for competitors to ruin any business they don’t like. In my case, I saw a 50% drop in revenue, and my reputation became tarnished by unethical competitors in foreign countries. I was left with few options but to sell my company. This was when I became determined to combat these unethical review sites and their unscrupulous actions.
Sites like TrustPilot, SIteJabber, RipOffReport, and others allow anyone to review and comment on companies, opening the door to slanderous and reviews that destroy the reputations of honest merchants. After much research, I discovered I was not alone. Thousands of online merchants were being attacked with fake, slanderous reviews. Other merchants have watched their business get decimated when a competitor decides to slander their company. That’s why I created Trustalyze.
How Trustalyze Works
We created the Trustalyze Confidence System with a patent pending system based on blockchain technology in order to allow merchants to collect reviews directly from their customers. Our system integrates with Woocommerce and other payment solutions. Only customers that complete a purchase can leave a review about transactions they complete with your company. These reviews appear on your company profile page on Trustalyze.com.
When a customer buys a product or service from sites protected by Trustalyze, they have 30 days to post a familiar 1 through 5 star review, along with a title and description. This is immediately sent to Trustalyze.com, where it can be searched directly from the home page. To ensure confidence, we’ve added a cutting edge solution that stores these reviews on our private blockchain as part of a permanent record. This makes the reviews impossible to modify. Merchants can’t remove reviews they don’t like, and customers can rest assured that the reviews they read about your company came from real customers.
Finally, there’s a place for customers and merchants to enjoy the trust and confidence from real online reviews. You’ll finally have a tool that ethically combats fake online reviews when you use Trustalyze.