Paid Website Reviews? Yeah, They’re a Thing.
It’s no secret that there are places where you can go buy fake reviews for your website. If sites like SiteJabber and TrustPilot did not exist, then the pay-to-play online reviewers would be out of a job. These sites allow anyone and everyone to post a review of any company, and that has opened the door for new website services that post fake reviews for you. Most of these companies are actually reputation management companies that fight fire with fire. When a competitor or internet troll decides to attack your business with fake negative reviews, these reputation management firms simply drown out the noise with fake positive reviews.
When competitors post fake negative reviews in an effort to destroy your online reputation, you can lose up to 50% of your business. Unfortunately, most people don’t understand that there is a whole industry behind fake reviews. What happens next is a vicious cycle of responding to fake negative reviews with fake positive reviews. Legitimate companies that try to go through the process of removing fake reviews will find that websites like SiteJabber and TrustPilot claim no responsibility for the content posted on their sites.
This is exactly why Trustalyze was created. Our mission is to provide business with the tools they need to gather real reviews from their customers. We provide transparency for customers and accountability for merchants. To learn more about Trustalyze, keep an eye on our blog, or feel free to Contact Us.